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Martin John Callanan
Adwords, 2007

Google Adwords is the ubiquitous internet advertising tool; placing text ads on the majority of websites. During March - June 2007 a generous benefactor provided a live account for the purpose of experimentation with the system. Having nothing to sell, and being unable to run a blank advert (as with earlier works in 2000-2002), the above advert was run, making more than a million impressions on screens around the world. Various keywords being employed with differing cost-per-click (amount auctioned by Google for ascending placement). At the end of June 2007, the advert was disapproved by Google.

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Last updated Wednesday, January 30, 2008 12:28